Are you ready to turn your website into a profit-generating, affiliate marketing machine? In 2025, The Affiliate Lab by SEO expert Matt Diggity stands out as one of the most comprehensive courses for building, ranking, and monetizing affiliate websites.
This in-depth review covers what makes The Affiliate Lab tick—modules, pricing, community strength, pros and cons—to help you decide if it’s worth your money.
What Is The Affiliate Lab?
The Affiliate Lab is a thorough, step-by-step affiliate marketing course launched by Matt Diggity in 2017. It’s focused on his proven “Rank-n-Bank” model that combines SEO-driven niche site creation, affiliate monetization, and site flipping techniques blackhatworld.com+15affiliatelab.im+15dreamgrow.com+15sidehustlesdatabase.com.
The course is built on real-world testing and includes over 150 core video lessons, plus a robust set of bonus modules, covering everything from CRO to AI content fatstacksblog.com+2drews-review.com+2thedoublethink.com+2.
Who Is Matt Diggity?
Matt Diggity is an electrical engineer turned full-time SEO entrepreneur who’s built and flipped dozens of successful affiliate websites. Known for data-driven, research-backed strategies, he regularly tests and refines his approach before adding it to the course kristian-larsen.com+14demandsage.com+14sidehustlesdatabase.com+14.
Students consistently praise his practical insights and continual updates, making the content evergreen dreamgrow.com+6sidehustlesdatabase.com+6kristian-larsen.com+6.
Course Structure & Modules
The training is delivered in video format, broken down into logically ordered modules:
- Introduction – Kickstart your journey
- Niche Selection – Select profitable topics using a grading tool captainfi.com+14members.affiliatelab.im+14drews-review.com+14sidehustlesdatabase.com+11drews-review.com+11thedoublethink.com+11
- Onsite SEO – Includes site structure, internal linking, schemas (70+ lessons) kristian-larsen.com+3drews-review.com+3fatstacksblog.com+3
- Offsite SEO – Covers link-building strategies (40+ lessons) thedoublethink.com+1kristian-larsen.com+1
- Technical Audits, Medic Buster, and Authority Site Modules
- The Kitchen Sink & What’s Next – Scaling and site flipping insights
The Bonus Stack includes:
- Website Flipping Masterclass
- CRO Masterclass & Featured Snippets tactics
- AI Content Generation Playbook
- Outreach strategies
- Email monetization and more kristian-larsen.com+5thedoublethink.com+5drews-review.com+5kristian-larsen.comaffiliatelab.im+1fatstacksblog.com+1
Overall, there are 300+ videos totaling 100+ hours, plus templates, SOPs, and a vibrant Facebook community fatstacksblog.com+3affiliatelab.im+3thedoublethink.com+3.
Pricing & Value
The Affiliate Lab costs $997 (one-time, lifetime access) or two installments of $597 (plus $197 fee) blackhatworld.com+14demandsage.com+14captainfi.com+14. Matt frequently offers $200 discounts, making it $797 fatstacksblog.com+1kristian-larsen.com+1.
Considering bonuses alone are valued at over $16,000, many reviewers—especially those who recoup their investment within months—praise it as worth every cent .
Community & Support
Access to a private Facebook mastermind of ~3,800 active members and lifetime updates is a major perk . Students report:
- Fast help from peers and Matt himself sidehustlesdatabase.com+1dreamgrow.com+1
- Weekly meetups (some global) and group coaching dreamgrow.com
These community aspects are often cited as the “X factor” in maintaining momentum.
Pros & Cons
✅ Pros
- Comprehensive SEO training: covers onsite, offsite, technical, monetization, site flips drews-review.com+2sidehustlesdatabase.com+2kristian-larsen.com+2
- Data-driven strategies, tested in real affiliate sites kristian-larsen.com+7sidehustlesdatabase.com+7dreamgrow.com+7
- Constant updates keep the course up-to-date with Google changes kristian-larsen.com+14sidehustlesdatabase.com+14captainfi.com+14
- Strong community and coaching support blackhatworld.com+13dreamgrow.com+13captainfi.com+13
- Rich bonus stack, including AI, CRO, monetization, and link strategies affiliatelab.review+8fatstacksblog.com+8thedoublethink.com+8
❌ Cons
- High upfront cost, though discounts reduce sticker price affiliatelab.review+6demandsage.com+6kristian-larsen.com+6
- Content volume may overwhelm beginners, and video-heavy format lacks written transcripts sidehustlesdatabase.com+10fatstacksblog.com+10drews-review.com+10
- Mixed reviews on depth of advanced modules—some value them, others see overlap with public information drews-review.com+5blackhatworld.com+5thedoublethink.com+5
Real-World Results
- Kristian Larsen recovered the $997 cost in four months and built a profitable site members.affiliatelab.im+5kristian-larsen.com+5kristian-larsen.com+5
- Reviews rave about 250% traffic increases, six-figure site flips, and $3k/month affiliate incomes affiliatelab.im+1sidehustlesdatabase.com+1
- Mixed voices on Reddit: “some standard stuff you can find free, but it’s good for structure and testing context”
Is The Affiliate Lab Right for You?
This course is ideal if you:
- Want a full-stack affiliate SEO roadmap, from niche to flip
- Prefer tested, proven methods over guesswork
- Thrive with community support and accountability
- Are prepared to invest time and money in learning
It may not be for you if you:
- Want a budget course or don’t plan to use SEO
- Prefer bite-sized written content over videos
- Need immediate earnings (site flips and ranking take months)
Alternatives to Consider
Other strong competitors:
- Authority Site System (Authority Hacker) – modular pricing, strong support, best for authority sites members.affiliatelab.im+13kristian-larsen.com+13affiliatelab.review+13fatstacksblog.com+1affiliatelab.im+1thedoublethink.comdreamgrow.com
- Wealthy Affiliate, Income School’s Project 24 – cheaper, community-driven, may lack depth
- Free resources and YouTube – can work, but require piecing together strategies kristian-larsen.com+1captainfi.com+1
Final Verdict
The Affiliate Lab remains one of the top affiliate SEO courses in 2025. Its data-driven strategies, evergreen updates, massive video library, and supportive community make it a standout investment. While the up-front cost and volume require commitment, many students report making their money back many times over.
If you’re serious about building scalable affiliate sites, ranking with SEO, and crafting a long-term online business—or eventually flipping sites—Affiliate Lab is a compelling and well-rounded choice.
Ready to Transform Your Affiliate Journey?
- Price: $997 one-time (or $797 with discount)
- Includes: Lifetime updates, access to video modules, bonuses, tools, templates, and community
- Guarantee: 30-day refund policy demandsage.com+7thedoublethink.com+7kristian-larsen.com+7